Avatar Blu-ray breaks sales records
Posted by: Brad Sturdivant
When the plans for the Blu-ray/DVD release of AVATAR were announced, I wasn’t sure how the lack of 3D or special features was going to impact the sales. I figured that not having 3D would lose a few sales, but I was for sure that the fact a special edition has already been announced for next November would definitely hurt the sales. But apparently, I was wrong on both accounts as the AVATAR Blu-ray is now officially the fastest selling Blu-ray of all time. Since it debuted on Thursday, it has sold 4 million DVD’s and 2.7 million Blu-rays for a total of 6.7 million units.
What’s cool about those numbers is that Blu-ray sales amounted for about 40% of the total sales. To put it in perspective, THE DARK KNIGHT took almost 18 months to sell 2.5 million Blu-rays. So that’s about $130 million in home video sales in four days. Just when you thought James Cameron couldn’t get any richer…