Avatar Blu-ray breaks sales records

Posted by: Brad Sturdivant

When the plans for the Blu-ray/DVD release of AVATAR were announced, I wasn’t sure how the lack of 3D or special features was going to impact the sales.  I figured that not having 3D would lose a few sales, but I was for sure that the fact a special edition has already been announced for next November would definitely hurt the sales.  But apparently, I was wrong on both accounts as the AVATAR Blu-ray is now officially the fastest selling Blu-ray of all time.  Since it debuted on Thursday, it has sold 4 million DVD’s and 2.7 million Blu-rays for a total of 6.7 million units.

What’s cool about those numbers is that Blu-ray sales amounted for about 40% of the total sales.  To put it in perspective, THE DARK KNIGHT took almost 18 months to sell 2.5 million Blu-rays.  So that’s about $130 million in home video sales in four days.  Just when you thought James Cameron couldn’t get any richer…


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