Avatar coming to Blu-ray on April 22nd
Posted by: Brad Sturdivant
George Lucas has to be kicking himself these days. Until now, Lucas was the king at milking money from his fans, but I think James Cameron might take that title from him. For proof, look no further than the announcement of Avatar on Blu-ray. The first (yes, there’s more) edition hits stores on April 22nd. It will be 2D and bare bones. But they’ve already said that a special edition (also 2D) will be released in the fall. Oh, and the 3D version in a year or two and we can assume there will be multiple editions of that as well. But why is April 22nd important? Because it’s Earth Day. So the marketing lesson just doesn’t stop.
This version of the Blu-ray will have a 5.1 DTS-HD audio track and a 1.78:1 aspect ratio. There was some drama over the aspect ration, but 1.78:1 is the original ratio it was filmed in. It was supposedly presented in an altered 2.39:1. Artwork below.