Green Lantern and Sherlock Holmes contribute to the worst box office totals in 16 years
This is actually meant to be a news story, but I can already feel an editorial coming on. But before I jump on the reasons why the box office totals in 2011 are the lowest they’ve been in 16 years, let me give you the details. In 2011, 1.28 billion people went to the movies, which is down 4.4% from 2010 and the lowest total since 1995 (1.21 billion). However, foreign box office totals have actually increased, generating an additional 6-8% more attendance than last year, reaching an all time high.
This shouldn’t be a surprise since weekly box office totals have been continuing to drop as the year progresses. Hollywood will spend the next few weeks scratching their head over why and my guess is they’re going to point to more sequels and remakes as the answer to their problems. But smarter movies is where they should end up. Not necessarily smarter scripts, but smarter decisions from executives. You don’t need to pour $200 million into GREEN LANTERN to make it a good film. Instead, spend more time on the script and work on the story. But that’s a rant for another day. The point is that box office numbers are down, in case you couldn’t already tell.
Posted by: Brad Sturdivant