Henry Cavill stands tall as Superman in a new promo image from Man of Steel

As much as we’d like to think Batman and Superman might be above the mass marketing splurge that all summer movies seem to get, the fact is, they’re not.  Not even close.  In fact, one could argue that Superman is the most famous of all superheroes and the one most recognizable worldwide.  So that means that you’re going to see Henry Cavill’s mug on just about everything, including your breakfast cereal, which is where this image comes from.  The sly folks over at Kellogg’s are running a contest giving customers a chance to win some of Superman’s powers, such as his power of flight (airline tickets for a year), strength (personal trainer for a year), speed (2013 Ford Mustang) and vision (movie tickets for a year).  At least it’s one of the more creative movie tie-ins we’ve seen in a while.

MAN OF STEEL stars Henry Cavill, Amy Adams, Russell Crowe, Ayelet Zurer, Diane Lane, Kevin Costner, Antje Traue, Christopher Meloni and Laurence Fishburne. The Zack Snyder directed and Christopher Nolan produced film hits theaters on June 14th, 2013.

Henry Cavill as the Man of Steel

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