J.J. Abrams gets creative by putting a Super 8 Interactive teaser trailer in video game Portal 2
Posted by: Kristy Sturdivant
Director J.J. Abrams and producer Steven Spielberg have a great marketing team. Apparently there is a very popular Valve game called Portal 2 which is a first-person puzzle/shooter game (which sounds somewhat similar to the Prince of Persia games but with physics involved). The studio decided that to get the gamers interested in the upcoming sci-fi/creature film SUPER 8, they would make an slightly interactive teaser trailer for the film that was part of the game as an extra map. You can watch the teaser clip below, but basically the player is inside of the train that crashes in the small Ohio town, and the player is able to explore the inside of the train a little before the event. We’ll have to wait and see how well it worked this summer when the film actually comes out, but snaps to the marketing team for thinking outside the box.
SUPER 8 opens in theaters on June 10, 2011.