Johnny Depp and Armie Hammer walk tall on the poster for The Lone Ranger

You can’t fault Disney for the lame poster for THE LONE RANGER. They know that the only thing that’s going to bring massive amounts of people into the theater to see their film is the fact that Johnny Depp has created another quirky character. So it’s no surprise that they gave him a full body shot on the poster, making it clear that yes, Johnny Depp is still quirky. As to whether or not their strategy will work, we’ll just have to wait until this summer to find out. Along with the new poster below, Disney also announced they’ll be showing a new trailer during the Super Bowl (go 49ers!). Of course, if you didn’t think Disney was going to be advertising during the Super Bowl for their biggest summer movie, then you clearly haven’t been paying attention.

THE LONE RANGER stars Johnny Depp, Armie Hammer, William Fichtner, Tom Wilkinson, James Badge Dale, Ruth Wilson and Helena Bonham Carter (shocker!). The Gore Verbinski directed film hits theaters on July 3rd, 2013.

Johnny Depp in The Lone Ranger

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