Keira Knightley, Jude Law and Aaron Johnson are featured in a new Anna Karenina featurette

Keira Knightley in Anna Karenina

I like the approach Focus Features is taking with Joe Wright’s ANNA KARENINA with Keira Knightley and Jude Law.  Normally I would complain that releasing so many stills, clips, trailers and featurettes five months before a film’s release is a waste of time, but in the case of ANNA KARENINA, it makes sense.  It’s important that the unique and creative way Joe Wright is making this movie doesn’t become a detriment because audiences are surprised, but rather becomes a highlight that can be used to sell the film as being new and original.  Sure, you’re going to have your fair share of people that will get surprised by the fact Wright is filming most of ANNA KARENINA on a stage and morphing different themes together and they probably wouldn’t get it anyway.  But it’s better to generate buzz around it sooner than later.

ANNA KARENINAstars Keira Knightley, Jude Law, Aaron Johnson, Kelly Macdonald, Emily Watson, Matthew Macfadyen, Olivia Williams and Ruth Wilson. Directed by Joe Wright, the film will open in theaters on November 9th, 2012.

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