Kids need movies too; Dr. Seuss' The Lorax crushes Project X at the weekend box office

The Lorax

The fact that DR. SEUSS’ THE LORAX is set to take in over $70 million should be no surprise to anyone.  The film’s crazy box office haul has nothing to do with how good/bad of a movie it is, but everything to do with the timing of its release.  This is the longest dry spell (about three months) that I can remember at the box office as far as kids’ movies are concerned.  There hasn’t been an animated movie at the theaters since ARTHUR SAVES CHRISTMAS and little kids are still the most consistent movie-going audience.  So hopefully Universal will keep that in mind before they go building a theme park around The Lorax.  The other new film of the weekend was the found-footage teen comedy PROJECT X, which looks like it will finish in second place with about $20 million.

Next week sees the release of JOHN CARTER, which feels like Disney has put as much money into the marketing for that film as they have the film itself.  Also opening are FRIENDS WITH KIDS, A THOUSAND WORDS and SALMON FISHING IN THE YEMEN.  All of those might be decent films, but I can’t imagine any of them doing well at the box office.  All eyes are going to be on JOHN CARTER because we all want to see how well it does, or doesn’t do.  Note: the numbers below will be updated as they become final.

1.Dr. Seuss’ The Lorax $70m

2. Project X $20m

3. Act of Valor $14.2m

4. Safe House $7.7m

5. Tyler Perry’s Good Deeds $7m

6. Journey 2: The Mysterious Island $7m

7. The Vow $6.2m

8. This Means War $6m

9. Ghost Rider: Spirit of Vengeance $5m

10. The Artist $4m

Source: Deadline

Posted by: Brad Sturdivant

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