The Greatest Movie Ever Sold (Blu-ray)
I have seen literally thousands of movies over the years, but none have impacted me the way Morgan Spurlock’s film SUPER SIZE ME did. That may sound trite and completely ridiculous, but I assure you that what I say is very true. After watching that first documentary from Mr. Spurlock in 2004, I swore off fast food and have not eaten any in seven years. That means no McDonald’s, no Burger King, no Kentucky Fried Chicken and no Taco Bell (which was the toughest thing to give up). I’d like to think that my life and health is better for this film, but that’s neither here nor there. What I found most interesting of all was that a film could impact my life in a fairly dramatic way, which is why I was so interested in Spurlock’s most recent film THE GREATEST MOVIE EVER SOLD. Now he was messing with my love and hobby – he was messing with movies and how they were made. Have the movies that I’ve been watching over the years been watered down because a soft drink was supporting it, were the directors able to keep their “artistic integrity” even though Mercedes was loaning them a car or is the whole marketing and branding in Hollywood as harmless as I’d like to believe and we really have a mind of our own.
THE GREATEST MOVIE EVER SOLD is an interesting look at branding, advertising and product placement in the media. The film follows Mr. Spurlock as he tries to get companies to pony up some money and sponsor his movie about making a film about branding and product placement. It’s a very meta type film that works for the most part and is quite fascinating to watch unfold before our eyes.
If there was one flaw with THE GREATEST MOVIE EVER SOLD it was that there wasn’t a full on conclusion at the end of the film. In a way, that’s quite brilliant as a true documentary isn’t really supposed to do anything except provide the audience with information so that the viewers can come to their own conclusions. Which is exactly what the audience is asked to do in this film, come to their own conclusions about how far a studio can go to get advertising for their film until they “sell out”, or is the amount of advertising in our society oversaturated and are audiences inundated with too much information and will there be a point when enough is enough? THE GREATEST MOVIE EVER SOLD will answer a lot of questions, but it will probably pose even more for its viewers.
I think this film was extremely fascinating, but that could be because I come from a background of fundraising and movies obviously play a big part of my life. There’s a very good chance that this will not strike the same chord with most audiences, but if you are in the mood to just learn something interesting in a fun and informational way, then this film may just be one of those you want to pick up. You’ll also probably want to pick up some of that Pom Wonderful Pomegranate Juice, I ran out and bought some the next day and it really was quite refreshing. Some say I may have been duped by advertising, but I like to think that I added a great new beverage into my rotation.
Video: Since this was a documentary and didn’t involve any special effects or action sequences, I think the video was fine for what it was.
Audio: Again, no explosions or chase scenes but every pitch given to each company is crystal clear.
Commentary with Director Morgan Spurlock, Producer Jeremy Chilnick, Cinematographer Daniel Marracino and Editor Thomas M. Vogt: This was nearly as entertaining as the film because we get to hear even more about the process of getting sponsorships and what it took to actually film the movie. If you liked the film then I would definitely recommend this.
At the Sundance Film Festival (14:39): This is a little featurette about the festival circuit along with a fan-based Q&A session.
Workin’ Nine to Five (AM): Pom Behind-the-Scenes (3:42): This is a little clip about making the Pom commercial that was featured in the film.
Shooting for Perfection: Hyatt & JetBlue Behind-the-Scenes (4:52): Similar to the Pom featurette but with different companies (obviously).
Commercials (3:51): These are alternate commercials for the companies featured in the film.
Deleted Scenes (48:57): A ridiculous amount of deleted scenes for one film, but if you can make it through them they are entertaining, but I’m very glad they were cut.