Paul Rudd and Elizabeth Banks in a new red band trailer for Our Idiot Brother
Posted by: Kristy Sturdivant
OUR IDIOT BROTHER is set to hit theaters tomorrow on August 26, 2011. If you think it’s strange that the Weinstein Company would put out a new red band trailer for a movie that’s opening the next day, you wouldn’t be wrong – it’s completely wacky. However, there is an interesting story behind it. Turns out that the television network ABC refused to run a television spot for the upcoming comedy unless specific cuts were made, thus prompting the studio to release a red band trailer to continue to get the word out and, of course, generate more hype. Here’s what Harvey Weinstein had to say about that ban, “We’d like to dedicate our new red band trailer for OUR IDIOT BROTHER to censorship everywhere. Enjoy!” It’ll remain to be seen whether or not the lack of advertising on ABC will hurt OUR IDIOT BROTHER at the box office this weekend, but leave it to the Weinstein’s to come up with a back-up plan to help bring in the bucks. Check out the trailer below.
OUR IDIOT BROTHER is directed by Jesse Peretz and stars Paul Rudd, Elizabeth Banks, Adam Scott, Rashida Jones, Zooey Deschanel and Emily Mortimer.