Super 8 and X-Men: First Class dominate the box office
Posted by: Brad Sturdivant
You have to love the world of the box office analyst. Last week, X-MEN: FIRST CLASS grossed $54 million at the box office and analysts were calling it a flop. This week, SUPER 8 is due to take in about $37 million and analysts are calling it a huge success. So I guess the point is that “success” and “failure” at the box office are all relative. The fact is that SUPER 8 already had part of its audience just by being directed by J.J. Abrams and produced by Steven Spielberg. It had another part of its audience because it’s a summer blockbuster creature movie. And all the super secret marketing campaigns and Twitter extravaganzas they launched will be given credit, but I doubt that made up for even 1% of its total audience. Coming in second place is the continued strong showing of X-MEN: FIRST CLASS, which lost about half its audience, but managed to rake in about $25 million.
Next week sees the release of GREEN LANTERN, which is probably the movie I’m most curious about this summer. I’m anxious to see how audiences are going to react to the horrible marketing campaign we’ve been exposed to so far. We also get the release of MR. POPPER’S PENGUINS and the only nice thing I can say about that is that we can finally stop seeing Jim Carrey say “word” in the silly trailers. Note: the numbers below will be updated as they become final.
1. Super 8 $37m
2. X-Men: First Class $24.5m
3. The Hangover Part II $18m
4. Kung Fu Panda 2 $17.5m
5. Pirates of the Caribbean: On Stranger Tides $11m
6. Bridesmaids $10.5m
7. Midnight in Paris $6.5m
8. Judy Moody and the Not Bummer Summer $6m
9. Thor $2.4m
10. Fast Five $1.7m