The weekend box office news shouldn’t be another depressing sign of the times, but given that the b-movie-esque HAPPY DEATH DAY managed to double the take of the great BLADE RUNNER 2049, it looks like that’s the world we live in now. But the real depressing part about this is that the marketing campaign for HAPPY DEATH DAY was essentially targeting pre-teens. And since you could easily argue that the campaign for BLADE RUNNER 2049 was more for adults, you can quickly surmise that inexpensive teen films filled with cheap thrills are a safer investment for Hollywood studios that are already on the ropes after a miserable summer. I’m not saying all is lost and we should stop watching movies and become wheat farmers, but I am saying that we have to find a way to reward original cinema targeting adults. And to be clear, I’m also not saying we don’t need films like HAPPY DEATH DAY, but I am saying we need movies like BLADE RUNNER 2049 more. Speaking of old guys, Jackie Chan’s THE FOREIGNER had a nice opening and came in third place, which is impressive considering I can’t remember the last Jackie Chan film I saw in theaters.
Next week is going to be a tough week to predict. First up is the critically panned Michael Fassbender thriller THE SNOWMAN. Even a well received thriller would struggle at the box office, so I can’t imagine THE SNOWMAN doing very well. Next up is the apocalyptic action film GEOSTORM, which looks terrible, but could provide a good source of mindless fun. Then there’s the star studded firefighting drama ONLY THE BRAVE, which looks good, but the trailers have somehow made it look boring. Finally, there’s TYLER PERRY’S BOO 2! A MADEA HALLOWEEN. I’ve been burned before by betting against Tyler Perry and since his Madea films typically open around $30 million, I think there’s a good chance Madea takes the top spot next weekend. Note: the numbers below will be updated as they become final.
1. Happy Death Day $26.2m
2. Blade Runner 2049 $13.8m
3. The Foreigner $12.2m
4. It $6.3m
5. The Mountain Between Us $5.7m
6. American Made $5.3m
7. Kingsman: The Golden Circle $5m
8. The LEGO Ninjago Movie $4.8m
9. My Little Pony $4.5m
10. Marshall $3.2m