Posted by: Brad Sturdivant
I think all of us thought Tim Burton’s ALICE IN WONDERLAND would be #1 at the box office this weekend, but I definitely didn’t see it raking in a whopping $116 million, making it the highest March opening in history. Aside from the obvious benefits, this showing at the box office means a lot more for the industry than you might think. Alice was the source of contention between Disney and theater chains around the world because of Disney’s plans to release the Blu-ray a mere three months after the theatrical release. Obviously, the theater chains didn’t like that and threatened to refuse to release the film before finally caving in. But like I wrote about a while ago, theater chains have to adapt. The industry is changing and everyone seems to get that but theater owners. This haul by Alice is a good sign that audiences don’t care when the Blu-ray or DVD is coming out, at least not on opening weekend. For those of you still on the AVATAR watch, it brought in another $7 million, bringing its total to $720 million. An Oscar win could almost get that to a billion.
BROOKLYN’S FINEST was the other movie opening this week and it managed $13 million. Last week’s #1 film, SHUTTER ISLAND, managed to do pretty well in its third week, despite the competition and pulled in another $13.5 million. Kevin Smith’s COP OUT continues to disappoint and only managed $9. Next week sees the release of GREEN ZONE, with the re-teaming of Matt Damon and director Paul Greengrass. It’s a spy movie in which Matt Damon plays a government agent that gets betrayed. Sound familiar? But we also have the release of SHE’S OUTTA MY LEAGUE and Robert Pattinson’s REMEMBER ME.
1 Alice in Wonderland (2010) $116,300,000
2 Brooklyn’s Finest $13,500,000
3 Shutter Island $13,300,000
4 Cop Out $9,145,000
5 Avatar $7,700,000
6 The Crazies $7,016,000
7 Percy Jackson & The Olympians: The Lightning Thief $5,100,000
8 Valentine’s Day $4,270,000
9 Crazy Heart $3,350,000
10 Dear John $2,850,000
Source: Box Office Mojo