All the talk this weekend will revolve around the lack of success of THE DARK TOWER. Fans have been following the development of THE DARK TOWER for over a decade as many directors and actors have tried to give it a shot. Despite being labeled “unadaptable”, the Stephen King novel still fascinated Hollywood filmmakers. So it’s with much disappointment that we ended up with a 90 minute adaptation of something that was originally going to span a few films and audiences seemed to have picked up on that as the film is barely flirting with $20 million at the weekend box office. Is there a lesson here? Clearly the lesson is that Hollywood needs to respect the source material more than they do, but that’s a lesson that has been taught many times over the years and it’s still not getting through. Halle Berry’s KIDNAP is looking at $10 million and although that number won’t blow the socks off of anyone, it’s actually pretty impressive that Berry can open a movie like that and hit $10 million. The other new movie of the weekend was DETROIT, which hasn’t quite found its audience yet.
Next week makes me a little sad because the new movies being released pretty much mark the end of the summer movie season. First up is ANNABELLE: CREATION. Given the complete lack of horror movies at the box office, I think this could do pretty well and maybe even take the top spot. It will be competing with THE NUT JOB 2: NUTTY BY NATURE. This one should take what little remaining audience there is from THE EMOJI MOVIE, and will compete with ANNABELLE: CREATION for the top spot. My rule of thumb is to never bet against a horror movie or a kids movie, but I can’t apply that here. All I know is that THE DARK TOWER probably won’t hold on to any of its audience. Note: the numbers below will be updated as they become final.
1. The Dark Tower $19.5m
2. Dunkirk $17.6m
3. The Emoji Movie $12.3m
4. Girls Trip $11.4m
5. Kidnap $10.2m
6. Spider-Man: Homecoming $8.8m
7. Atomic Blonde $8.2m
8. Detroit $7.3m
9. War For The Planet of The Apes $6m
10. Despicable Me 3 $5.3m