We all knew that Warner Bros. would be partnering with any and everyone on the marketing for MAN OF STEEL, but I didn’t expect Wal-Mart to be one of the primary par...
After a flurry of final one-sheets for MAN OF STEEL, we now get an onslaught of new images from the film. Most of these are images of Henry Cavill looking very Superman...
What’s the rule about saying “Superman” in reference to Zack Snyder’s MAN OF STEEL? I hope I’m not breaking any cherished comic rules by calling him “Superman...
TV spots, trailers, posters, stills, promotional tie-ins; must be summer movie season. Warner Bros. is banking that MAN OF STEEL is going to be huge and given how epic th...
I’m always pretty hard on posters, mainly because I’ve been an avid collector for about 20 years now and after all this time, I get pretty tired of the floating heads...
The epic marketing angle for MAN OF STEEL continues even into TV land, where the latest TV spot for the new Superman film feels a lot like the trailers we’ve seen i...
Images, TV spots, merchandising tie-ins, trailers and posters, oh my. Warner Bros. has stepped up their efforts for MAN OF STEEL and now we have what I believe is the f...
MAN OF STEEL has officially propelled itself to my number one most anticipated summer movie. Warner Bros. has been in high promotion mode, recently dropping another ...
Another MAN OF STEEL trailer has been released and although it’s still great and does feature a lot of new footage, it feels pretty similar to what we’ve seen...
As much as we’d like to think Batman and Superman might be above the mass marketing splurge that all summer movies seem to get, the fact is, they’re not. No...
