The Help does well while Glee 3D and 30 Minutes or Less struggle at the weekend box office

Posted by: Brad Sturdivant

The last few weekends of the summer are always filled with movies the studios like, but don’t necessarily think will actually do well.  This weekend had a very eclectic mix of movies, ranging from the feel-good Southern drama THE HELP to the TV phenomenon turned shameless money-grabbing movie GLEE: THE 3D CONCERT MOVIE.  But it was actually a repeat #1 performance from last week’s RISE OF THE PLANET OF THE APES that grabbed the top spot in a weekend that was void of a dominating film.  In fact, GLEE 3D underperformed so much that it didn’t even crack the top 10.  True, the film will make money no matter what because it only had a budget of $3 million, but I’m surprised the movie didn’t find an audience.

THE HELP is an odd beast in and of itself, but it managed to grab the second spot behind Apes.  The film had a consultant from every ethnic and political group they could find because they were terrified of offending the wrong group (even though several groups claimed foul anyway).  But $30+ million for 5 days is spectacular for a film like this and it only increased its Oscar potential. The other new movies of the weekend were FINAL DESTINATION 5 and 30 MINUTES OR LESS, neither of which finished strong.

Next week sees the release of the FRIGHT NIGHT remake, CONAN THE BARBARIAN, SPY KIDS 4 and ONE DAY.  It’s another catch-all weekend and the only prediction I’ll make is that SPY KIDS 4 will tank.  The series was dead before the first one even started shooting.  Please note that the numbers below will be updated as they become final.

Allison Janney and Emma Stone in The Help

1. Rise of the Planet of the Apes $27m

2. The Help $25.7m

3. Final Destination 5 $18.4m

4. The Smurfs $13.5m

5. 30 Minutes or Less $13m

6. Cowboys & Aliens $7m

7. Crazy, Stupid, Love $7m

8. Captain America: The First Avenger $6.7m

9. Harry Potter and the Deathly Hallows Part 2 $6.5m

10. The Change-Up $6m

Source: Deadline

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