Unlock a level in Angry Birds with a code imbedded in the Rio Super Bowl ad
Posted by: Kristy Sturdivant
Hello, my name is Kristy and I’m an Angry Birds addict. I wish I could say that I’ve gone any number of days without playing the game, but I don’t think I want to admit that I have a problem and therefore don’t really need to stop. Which is why I’m excited that I’ll be able to unlock a special level on my favorite game of the moment. According to a press release:
This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code.Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO. That level will take you to a RIO sweepstakes. The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app. The spot will be available across the web, including www.youtube.com/officialriomovie, after the Super Bowl.
This promotion is running for a limited time, and starts 2/6/11 at 4:00 pm PT, and ends 3/1/2011 at 11:59 pm PT. So be ready fellow Angry Birds fans, and don’t forget to catch the film RIO which opens in theaters on April 15th.
Source: Twentieth Century Fox