Weekend box office: Brave impresses while Abraham Lincoln: Vampire Hunter disappoints
BRAVE was supposed to be the first Pixar film to open to a disappointing weekend box office, but in typical Pixar fashion, the film managed to exceed expectations. Naysayers were concerned that the choice of having a female heroine in a foreign country would be a deterrent to American audiences, but it seems America is smarter than Hollywood gives them credit for…at least in this case. BRAVE will come close to $67 million this weekend, putting it on par with other Pixar films not named “Toy Story”. For those keeping score, that’s Pixar’s 13th straight #1 finish at the weekend box office. That’s quite an impressive record for an amazing company.
ABRAHAM LINCOLN: VAMPIRE HUNTER didn’t fare so well, but even though it didn’t set any records, I think coming close to $20 million isn’t bad for an R-rated genre film without an A-list star. On the other hand, SEEKING A FRIEND FOR THE END OF THE WORLD (read our movie review) with Steve Carell and Keira Knightley, barely managed to crack the top ten. I chalk both of these under-performers up to really bad timing as far as release dates go. Neither of these films are summer movies and probably would have fared better with an early Spring or early Fall release.
Next week sees the release of MAGIC MIKE, which is the wild card of the summer if you ask me. Channing Tatum is on top of the world right now and if internet buzz is any indication, he should continue his streak with MAGIC MIKE. Note: the numbers below will be updated as they become final.
2. Madagascar 3 $20.2m
3. Abraham Lincoln: Vampire Hunter $16.5m
4. Prometheus $10m
5. Rock of Ages $8m
6. Snow White and the Huntsman $8m
7. That’s My Boy $7.9m
8. The Avengers $7m
9. Men In Black III $5.6m
10. Seeking a Friend For The End of the World $3.8m