Weekend box office: The Dark Tower looks to edge out Dunkirk
All the talk this weekend will revolve around the lack of success of THE DARK TOWER. Fans have been following the development of THE DARK TOWER for over a decade as many directors and actors have tried to give it a shot. Despite being labeled “unadaptable”, the Stephen King novel still fascinated Hollywood filmmakers. So it’s with much disappointment that we ended up with a 90 minute adaptation of something that was originally going to span a few films and audiences seemed to have picked up on that as the film is barely flirting with $20 million at the weekend box office. Is there a lesson here? Clearly the lesson is that Hollywood needs to respect the source material more than they do, but that’s a lesson that has been taught many times over the years and it’s still not getting through. Halle Berry’s KIDNAP is looking at $10 million and although that number won’t blow the socks off of anyone, it’s actually pretty impressive that Berry can open a movie like that and hit $10 million. The other new movie of the weekend was DETROIT, which hasn’t quite found its audience yet.
Next week makes me a little sad because the new movies being released pretty much mark the end of the summer movie season. First up is ANNABELLE: CREATION. Given the complete lack of horror movies at the box office, I think this could do pretty well and maybe even take the top spot. It will be competing with THE NUT JOB 2: NUTTY BY NATURE. This one should take what little remaining audience there is from THE EMOJI MOVIE, and will compete with ANNABELLE: CREATION for the top spot. My rule of thumb is to never bet against a horror movie or a kids movie, but I can’t apply that here. All I know is that THE DARK TOWER probably won’t hold on to any of its audience. Note: the numbers below will be updated as they become final.
1. The Dark Tower $19.5m
2. Dunkirk $17.6m
3. The Emoji Movie $12.3m
4. Girls Trip $11.4m
5. Kidnap $10.2m
6. Spider-Man: Homecoming $8.8m
7. Atomic Blonde $8.2m
8. Detroit $7.3m
9. War For The Planet of The Apes $6m
10. Despicable Me 3 $5.3m