Weekend box office: Insurgent beats Cinderella, but The Gunman struggles

The original DIVERGENT opened with about $54.6 million at the weekend box office and it looks like its sequel, THE DIVERGENT SERIES: INSURGENT (click the link to read our review) will open right around $50 million.  A 10% drop from the original to the sequel isn’t necessarily devastating to a film studio or to a franchise, but it’s not a good sign for a film that already has a third film in the pipeline.  Of course, the third film will still happen since $50 million is still $50 million, but I’m sure the folks at Lionsgate are a little concerned about the disappointing opening.  Speaking of disappointing, Sean Penn’s THE GUNMAN couldn’t even crack a $10 million opening, proving that America loves him when he’s actually acting, but has no interest in seeing him trying to be something he’s not; an action star.  Hopefully that will put an end to his expensive game of dress-up.

Next week sees the release of the Will Ferrell and Kevin Hart comedy GET HARD, which opened to some very mixed reviews at SXSW.  It seems the only thing people could agree on was that it was racist, so it will be interesting to see if that’s the opinion of some overly PC critics or if it really does offend.  It will also be interesting to see how audiences react to the film.  Given the fact that INSURGENT didn’t open as well as most people thought, I’d say GET HARD should take the top spot next weekend.  But don’t rule out the animated kids film HOME.  Since there’s no competition for kids movies, it might surprise us.  Note: the numbers below will be updated as they become final.

1. The Divergent Series: Insurgent $49.6m

2. Cinderella $39.8m

3. The Gunman $5.45m

4. Kingsman: The Secret Service $4.7m

5. Run All Night $4.7m

6. Do You Beleive $3.7m

7. The Second Best Exotic Marigold Hotel $3.2m

8. Focus $3.1m

9. The Spongebob Movie: Sponge Out of Water $2.7m

10. Chappie $2.5m

(Deadline)

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