Weekend box office: It scares away the competition

This has been a dreary summer at the weekend box office, so I can only imagine that Hollywood is very thankful to see IT (click the link to read our review) doing so well.  The film will easily crack $100 million and if Sunday tickets take off, it could push $125 million.  That’s a huge haul for an R-rated movie, finishing just shy of DEADPOOL’s record.  IT came along at a great time considering we didn’t even get a new movie last week and this week it only had a romantic comedy to compete with.  Between the zero competition and the fall release date, IT was set up to do well.  But $100 million for a horror film is very impressive, no matter how you look at it.   Not that it was a fair fight, but Reese Witherspoon’s attempt to revive the romantic comedy fell flat as HOME AGAIN is struggling against IT.  The film did manage a second place finish, but still won’t crack $10 million.  The rom-com is not dead, but if Hollywood wants to keep that genre going, they’re going to have to spice it up a bit.  Where’s Tom Hanks and Meg Ryan when you need them?

Although I suspect IT will still be number one next week, at least the film will have some competition.  The first challenger is Jennifer Lawrence’s MOTHER!, which looks scary and has gotten some good reviews.  After that, we have AMERICAN ASSASSIN, which will try to thrust Dylan O’Brien into an action hero role.  There’s also a slew of indie films hitting limited release, all gearing up for Oscar season.  Note: the numbers below will be updated as they become final.

1. It $105.2m

2. Home Again $8.6m

3. The Hitman’s Bodyguard $4.9m

4. Annabelle: Creation $3.8m

5. Wind River $3.3m

6. Leap! $2.5m

7. Dunkirk $2m

8. Spider-Man: Homecoming $1.9m

9. Logan Lucky $1.7m

10. The Emoji Movie $1m


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