Weekend box office: Last Witch Hunter and Rock the Kasbah struggle

I’m probably a bigger Vin Diesel fan than most critics, but even I have to admit that the guy can’t carry a film that doesn’t have “fast” or “furious” in the title.  His latest misstep is THE LAST WITCH HUNTER, which had b-movie written all over it and wasn’t helped by some terrible trailers.  The film barely managed to crack the top five and is just flirting with $10 million at the weekend box office.  But at least it did better than the Bill Murray lead ROCK THE KASBAH (click the link to read our review), which couldn’t even break into the top ten.  I realize it wasn’t a great movie, but I thought people would have come out to see another Bill Murray comedy.  He’s worth more than $2 million on opening weekend.  STEVE JOBS also went wide this week and it only managed about $7 million, again leading me to believe the slow release strategy is a surefire way to limit a film’s box office revenue.  The opening duds made way for THE MARTIAN to take the top spot and now I’m wondering if the film’s box office success will translate into award season success later on.

Next week should be an interesting one.  The biggest new movie will be Sandra Bullock’s OUR BRAND IN CRISIS, which looks fun in the trailers and TV spots, but wasn’t well received by critics.  The ads play up Bullock’s likability, but I’m not sure her regular fans are going to follow her to a political comedy.  We also get SCOUT’S GUIDE TO THE ZOMBIE APOCALYPSE, which might find a pre-teen audience on Halloween weekend.  I was surprised about THE MARTIAN this weekend, but I can’t imagine it will take the top spot again, so if I had to bet, I’d bet on Bullock and say OUR BRAND IN CRISIS will narrowly take an overall slow weekend.  Note: the numbers below will be updated as they become final.

1. The Martian $15.1m

2. Goosebumps $14.7m

3. Bridge of Spies $11.3m

4. The Last Witch Hunter $9.5m

5. Hotel Transylvania 2 $8.5m

6. Steve Jobs $7.1m

7. Paranormal Activity: The Ghost Dimension $6.9m

8. Crimson Peak $5.3m

9. The Intern $3.7m

10. Sicario $2.7m


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