Weekend box office: Non-Stop and Son of God beat out The Lego Movie
Brad Sturdivant
March 2nd, 2014
We all knew THE LEGO MOVIE couldn’t stay atop the weekend box office forever, but I’m a little surprised that NON-STOP and SON OF GOD were the movies to beat it. I guess it just goes to show you; people love Liam Neeson in an action role. And with about $30 million on its opening weekend, I wonder how long it will take for Universal to announce a sequel. The Die Hard on a plane movie is in a tight battle for the top spot with the Christian targeted SON OF GOD. The success of SON OF GOD shouldn’t be too much of a surprise. The film did a great job of targeting the Christian audience and we’ve seen movies without stars and with poor production value do well when they’re targeted towards a specific audience. If anything, I’m surprised the movie didn’t open over Easter weekend, where it seems it could have found an even larger audience. As it is, the film still managed to bring in close to $30 million and after Sunday’s totals are calculated, it might end up being #1.
Next week sees the release of Wes Anderson’s THE GRAND BUDAPEST HOTEL. And if history repeats itself, the film will be loved by critics, but won’t find much of an audience. We also get the release of the long delayed 300: RISE OF AN EMPIRE. Early word from critics hasn’t been kind, but people love the first 300, so the sequel might be able to find an audience. But given that neither NON-STOP nor SON OF GOD have very good word of mouth, I wouldn’t completely dismiss the idea that THE LEGO MOVIE could sneak back into the top spot. Note: the numbers below will be updated as they become final.
1. Non-Stop $30m
2. Son of God $26.5m
3. The Lego Movie $21m
4. Monuments Men $5m
5. 3 Days To Kill $4.9m
6. Robocop $4.5m
7. Pompeii $4.3m
8. Frozen $3.6m
9. About Last Night $3.4m
10. Ride Along $3m
(Deadline)
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