Weekend box office: The Great Gatsby does well but Iron Man 3 is still #1

Weekend box office Leonardo DiCaprio, Carey Mulligan in The Great Gatsby

You can say a lot of things about THE GREAT GATSBY (click the link to read our review), but I’d hardly call a summer movie with Leonardo DiCaprio and a Jay-Z soundtrack “experimental”.  Analysts were worried that audiences wouldn’t show up to the Baz Luhrmann directed film because of the clash of the 1920’s setting and the hip-hop soundtrack, but it seems that moviegoers didn’t care and made the film a success, at least at the weekend box office.  The film’s marketing reminded me of SEX AND THE CITY 2, where it became more of an event for people, especially women.  The tactic seemed to work, to the tune of more than $50 million.  As well as the film performed, it wasn’t good enough to dethrone IRON MAN 3, which held onto a large chunk of its audience and managed to keep the #1 spot in the country.  Even though it technically lost 70% of its audience, I can’t help but be impressed that IRON MAN 3 made over $70 million in its second week.  Open up those checkbooks, Marvel.

Next week sees the anticipated release of STAR TREK INTO DARKNESS.  Early reviews have been mixed, but it’s so hard to tell with the Star Trek films since a lot of die-hard Trekkies haven’t bought into J.J. Abrams’ vision.  Even without the great early reviews, I expect STAR TREK INTO DARKNESS to easily take the top spot away from IRON MAN 3.  Although it won’t be #1, I expect THE GREAT GATSBY to continue to do well by way of counter programming.  Lucky for Warner Bros., the people interested in Gatsby probably don’t care about Star Trek.  Note: the numbers below will be updated as they become final.

1. Iron Man 3 $72.4m

2. The Great Gatsby $51.1m

3. Pain & Gain $5m

4. Peeples $4.8m

5. 42 $4.6m

6. Oblivion $3.8m

7. The Croods $3.6m

8. The Big Wedding $2.5m

9. Mud $2.4m

10. Oz The Great and Powerful $.8m

(Deadline)

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