Weekend box office: Tom Cruise's Rock of Ages and Adam Sandler's That's My Boy struggle
I’ve read a lot of mixed reviews for ROCK OF AGES (read our ROCK OF AGES movie review), but the general consensus is that Tom Cruise was great, even if the film didn’t always work. But that’s not going to stop people from blaming the film’s struggle at the weekend box office on Mr. Cruise. He’s one of the biggest stars in the world and blame/credit for box office success comes with the territory. People will soon forget that Adam Shankman couldn’t direct a kindergarten Thanksgiving play, but they’ll always remember Cruise’s involvement. The lesson? Big stars shouldn’t work with second-rate directors. Of course, there’s a different lesson for Adam Sandler and his latest film, THAT’S MY BOY. I think the lesson there is that his schtick is wearing thin and he needs to start thinking about reinventing himself as a comedian.
So the two big films opening this weekend struggled, leaving room for MADAGASCAR 3 to make it two in a row and PROMETHEUS to make it two weeks in a row in second place. Overall, it’s a downturn for an otherwise healthy summer box office, but my guess is audiences will make up for it when THE DARK KNIGHT RISES opens in July. Next week is another crowded week at the box office with Pixar’s BRAVE, SEEKING A FRIEND FOR THE END OF THE WORLD and ABRAHAM LINCOLN: VAMPIRE HUNTER all debuting. My money is on BRAVE, only because I know Pixar wants to get the stink of CARS 2 out of the air. Note: the numbers below will be updated as they become final.
1. Madagascar 3 $33.5m
2. Prometheus $20.5m
3. Rock of Ages $15.5
4. That’s My Boy $14
5. Snow White and the Huntsman $12.5m
6. Men In Black III $9.5m
7. The Avengers $7.8m
6. Best Exotic Marigold Hotel $2.3m
9. Moonrise Kingdom $2
10. What To Expect When You’re Expecting $1.5m