No real surprises this week at the box office. Although it had a fun marketing campaign, I don’t think anyone expected THE HITMAN’S BODYGUARD to do much better than $20 million. And although LOGAN LUCKY looked like a lot of fun and had some big stars, it just didn’t have the commercial appeal that would bring in much more than $7 million. Does this mean that Ryan Reynolds can consistently open a movie above $20 million? No. Does this mean that Channing Tatum can’t open a movie at all? No. It’s just the nature of these types of movies and the time of year in which they’re opening.
Next week feels like the studios are giving up as we get a slew of low budget films hitting wide release. First up is the animated LEAP!, which I’m guessing will struggle to find an audience since THE NUT JOB 2 and THE EMOJI MOVIE already have the marketed cornered for bad animated films. Then we have the faith based ALL SAINTS and although it’s hard to predict how the faith based movies will do, I don’t have high hopes for this one. That could change if churches get behind it (maybe they already have, I don’t know). Then we have BIRTH OF THE DRAGON, based on the controversial fight between Bruce Lee and Wong Jack Man. I’m fascinated by everything Bruce Lee and this looks fun, but I’m not sure there’s still a huge audience for films about the legend. DRAGON: THE BRUCE LEE STORY opened with only $10 million back in 1993, so I wouldn’t expect BIRTH OF THE DRAGON to do much better. It will be tight, but I think it will come down to THE HITMAN’S BODYGUARD and BIRTH OF THE DRAGON with a slight edge to Bodyguard. Note: the numbers below will be updated as they become final.
1. The Hitman’s Bodyguard $21m
2. Annabelle: Creation $15.3m
3. Logan Lucky $7.7m
4. Dunkirk $7.2m
5. The Nut Job 2: Nutty by Nature $5.9m
6. The Emoji Movie $4.5m
7. Spider-Man: Homecoming $4.4m
8. Girls Trip $3.8m
9. The Dark Tower $3.5m
10. Wind River $3.2m